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SEPTEMBER 19, 2022
Elevate pharma product development and marketing through collaboration with physician experts
Pharma Production Related Topics 
DTC Study: Marketers misaligned with online health seeker needs
World of DTC Marketing
AUGUST 4, 2021
TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product. 8ight: The number one way people learn about new pharma products is via TV.
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10 Trends for online health seekers
World of DTC Marketing
OCTOBER 21, 2020
8ight: Paid media for pharma products is performing worse than most other industries. In my opinion, this is due to pharma being sold on programmatic and the lack of investment in creative. To me, there is a hell of a lot of opportunities here but pharma is late to the party. 2020 trend concept.
The right balance in DTC: Tv versus digital ads
World of DTC Marketing
MARCH 22, 2021
The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. There is a direct correlation between pharma product website traffic and TV ads for new products.
Pharma websites need disruption
World of DTC Marketing
DECEMBER 1, 2020
Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. We all know that Wall Street and sales come well before patients. Want proof? 3d render ).
Teva UK partners Closed Loop on personalised medicine
pharmaphorum
MARCH 27, 2024
Teva UK has joined forces with techbio company Closed Loop Medicine to develop digital companions for pharma products that could provide personalised medicine
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Pharma websites tracking visitors
World of DTC Marketing
APRIL 29, 2021
How do you think patients feel when they are served ads due to visiting a pharma product website? Pharma needs to reassure the public that they are NOT being tracked when someone comes to their website. On the other hand, BMSs Opdivo sight doesn’t;t allow Facebook tracking.
It’s time to rethink the pharma website
World of DTC Marketing
NOVEMBER 17, 2020
Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. What is the ROI of Engagement?
Pipelinepharma marketplace records quadruple growth over a single year
Pharma Mirror
MARCH 31, 2022
We are building upon our vision to become the world’s leading B2B pharma product platform. While quantity is sometimes a quality in itself, our product listings are curated by. The post Pipelinepharma marketplace records quadruple growth over a single year appeared first on Pharma Mirror Magazine.
DoKaSch Temperature Solutions opens new service station in India
Pharma Mirror
SEPTEMBER 2, 2021
Strategically, the Hyderabad Airport location is a very important network station for the global supply of lifesaving medicines given Hyderabad’s status as a major pharma production and export hub. It is located at GMR Hyderabad Air Cargo terminal.
How agencies can help pharma DTC
World of DTC Marketing
FEBRUARY 3, 2022
2wo: The pharma product website is a living entity. Content that’s not being read needs to be removed and added as the noise around your product increases. While the Internet provides a wealth of online health information, it can also confuse people looking for information.
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FDA Finalizes the Definitions of “Suspect and Illegitimate” Pharma Products
Pharmaceutical Commerce
MARCH 17, 2023
Industry is still scrambling to handle clerical errors of DSCSA transactions.
RFID: The future of smart labelling?
Pharmaceutical Technology
MARCH 22, 2023
In addition, sensors can offer a better track of the physical location for a pharma product, and they both are compatible with existing systems in most cases.” They enable real-time data sharing, collaboration, and analytics across the supply chain, bringing more security and efficiency as well as confidence into our pharma products.”
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The Future of Pharma Production, Manufacturing and Packaging
Drug Discovery Today
APRIL 14, 2023
Through a series of exclusive interviews and a survey of industry insiders, Connect in Pharma names the top pharmaceutical and manufacturing-related trends of 2023
Uniqueness if pharma DTC
World of DTC Marketing
JUNE 20, 2022
Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.
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Ten pharma digital marketing facts
World of DTC Marketing
JULY 29, 2020
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 1ne: There is a direct correlation between time on site and asking for/about your product. 2wo: The biggest reason for pharma product high bounce rates is bad homepage design.
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The immediate future of DTC
World of DTC Marketing
DECEMBER 28, 2020
Let’s be clear about pharma product websites. In short, online health seekers aren’t finding compelling reasons to ask for your product on your website. Having just a website is not enough.
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Dear FDA: WTF?
World of DTC Marketing
MARCH 18, 2021
4our : How do online health seekers like pharma product websites when it comes to answering their questions about a certain product or medical condition? 2wo : Beyond a physicians recommendation what the most factors in asking for a certain prescription drug? 3hree: Do patients really pay attention to fair balance in TV ads?
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Frequency on pharma TV too high
World of DTC Marketing
FEBRUARY 24, 2022
3hree: They believe people see a TV ad for a pharma product and ask their doctor for it. So why do DTC marketers keep running the same spots again and again? 1ne: They’re inexperienced. 2wo: Their agency is making money by suggesting they keep running the spots.
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Brazil: untapped market for big pharma manufacturing
Pharmaceutical Technology
AUGUST 30, 2022
Brazilian pharma production sites are involved in Covid-19 vaccine and therapy manufacture. Brazil’s pharma industry has grown significantly over the last decade, driven by increasing household incomes, and it is well-placed to provide medicines to other emerging markets in South America.
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Product launch metrics are changing in pharma
World of DTC Marketing
APRIL 5, 2022
Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? The pandemic has changed both HCP and patient behaviors.
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Personal responsibility in our healthcare
World of DTC Marketing
APRIL 1, 2021
Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?
America’s healthcare costs are in deep crisis
World of DTC Marketing
MARCH 8, 2021
A car manufacturer should not overpay for care any more than it overpays for steel” What is Pharma’s responsibility? The FDA could require all pharma product websites to add general health prevention information and links to credible online health information. Aye, that’s the question!
Misinformation and confusion: Online health seekers
World of DTC Marketing
NOVEMBER 4, 2020
Pharma product websites need to be a LOT better job of sharing resources. Why more websites don’t encourage thought leaders to write medical content for product websites is hard to understand, but then online health seekers are getting lost online. PRNewsfoto/Weber Shandwick).
DTC marketers disconnect from digital marketing
World of DTC Marketing
OCTOBER 9, 2020
HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.
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Innate Pharma and Takeda sign licence deal to develop ADCs for coeliac disease
Pharmaceutical Technology
APRIL 3, 2023
In addition, Innate will receive royalties on possible net sales of any commercial product to be developed under the licence. The firm is also entitled to receive up to $410m for future development and regulatory and commercial milestones, provided these are attained within the timeline of the deal.
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Magazine: ‘Right shoring’ API production in Europe
Pharmaceutical Technology
MARCH 1, 2023
In the last few years, there have been growing calls to onshore the manufacturing of certain pharma products, including active pharmaceutical ingredients (API), to ensure a smooth supply and to minimise shortages in the European Union (EU).
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List of Top 10 Pharma Franchise Companies in India
Fossil Remedies
APRIL 7, 2020
Having headquarters in Ahmadabad, Gujarat, ‘ Fossil Remedies ’ is the top most Pharma franchises company in India with long years of experience.They manufacture and market more than 2800+ Pharma products and indulge in 8 Special divisions. They offer pharma franchise to interested parties. 150+Neoropsycatric Products.
Online health seekers after the pandemic
World of DTC Marketing
JULY 1, 2021
Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug.
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Is DTC effective?
World of DTC Marketing
DECEMBER 23, 2020
While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. What are the side effects? Is it covered by my insurance? What are other patients saying about it?
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Unfair balance
World of DTC Marketing
OCTOBER 29, 2020
When online health seekers come to a pharma product website they want to know “what’s in it for me?” ” and “how much the drug costs” Sure, they will go to the product safety information page but it’s too hard for them to comprehend. It’s a huge waste of space, money, and time.
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Why online marketing is so essential for pharma
World of DTC Marketing
MAY 31, 2022
Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re not.
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Pharma’s horrible website metrics
World of DTC Marketing
FEBRUARY 5, 2021
Click-stream analytics consistently show that people will go to sites like WebMD in addition to pharma product sites. It would help if you also understood that online health-seekers tend to go to more than one website to make treatment decisions. Work with your digital agency. Treat them as brand team members rather than a vendor.
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It’s time to get back to basics in DTC marketing
World of DTC Marketing
OCTOBER 26, 2021
Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. This, in turn, has led to an increase in online health seekers. Not surprisingly, ROI tends to win over what your audience needs and wants.
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Pharma needs to move to digital NOW
World of DTC Marketing
NOVEMBER 12, 2021
Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. 3hree: There is a correlation between bounce rates and the product lifecycle. 2wo: Time on site and pages viewed remain very low.
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Which PCD Products Are The Best To Start A Pharma Franchise?
Fossil Remedies
JANUARY 19, 2022
You should choose only legally identified products. Best-rated products. Always choose PCD Pharma Products that have been based on extensive research because the future of any product depends on it. Your product should have passed all the required tests. Choose products that you are willing to invest for.
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What Are The Reasons Of Popularization And Future Aspects Of Pharma Franchise Business?
Fossil Remedies
SEPTEMBER 20, 2019
After running a pharma franchise business for some time, you get enough exposure to the pharma business. It is possible to launch a startup or diversify into the pharma products if you are interested in it. How to launch a pharma franchise business. It brings guaranteed results for everyone.
Reason behind the growth of PCD Pharma Franchise in India
Fossil Remedies
MARCH 29, 2022
Another important reason behind the popularity of a PCD Pharma franchise business is a higher profit margin. As the demand for pharma products shows a surge, there is always a big scope for higher profit. Products, where the gap between the MRP and purchasing price is big, the profit margin is further high.
Getting an Rx does not address health problems
World of DTC Marketing
JULY 5, 2022
The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise. While the population is more worried about COVID, they are killing themselves by overeating processed food and not getting any exercise.
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CSafe Launches New Reusable Pallet Shipper
Pharmaceutical Commerce
OCTOBER 24, 2022
Offers more than 120 hours of temperature-controlled pharma product protection.
Inizio Engage Introduces New Learning Brand
Pharmaceutical Commerce
OCTOBER 19, 2023
Nazaré brings together KOLs who are knowledgeable of the pharma product lifecycle.
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Introducing UnitVisID: An RFID Consortium Rebrand
Pharmaceutical Commerce
NOVEMBER 10, 2022
Alliance revolves around interoperability of pharma products as they move through the supply chain.
Cathay Cargo, Tower Cold Chain Forge Airline Partnership
Pharmaceutical Commerce
APRIL 3, 2023
Deal is expected to offer airline with additional variety when it comes to shipping temperature-sensitive pharma products.
Leading freeze-drying systems suppliers for the pharmaceutical industry
Pharmaceutical Technology
MARCH 10, 2023
They offer security in pharmaceutical manufacturing by fulfilling the security rules such as process control settings and specific requirements for the collection of batch production and control records, based on which the pharma products should be produced.
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