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Until 2020, pharma had lagged other industries in its investment in digital marketing. In the US, TV advertising for pharmaproducts is still a big business, but this is mainly aimed at patients. According to ethoseo , spending on digital projects is starting to catch up with levels in other industries.
In a pharma business, you have a distribution network like a pharma manufacturing company, pharma marketing company, C&F agents, wholesalers/distributors/stockiest, retailers, and pharmacies. This is not needed for a pharma manufacturing company as it will not be selling medicines in small quantities to retailers.
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