Optimizing pharmaceutical innovation
Bio Pharma Dive
SEPTEMBER 19, 2022
Elevate pharma product development and marketing through collaboration with physician experts
Product launch metrics are changing in pharma
World of DTC Marketing
APRIL 5, 2022
The old model of looking at performance in the first six months of product launch isn’t relevant. Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch?
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DTC Study: Marketers misaligned with online health seeker needs
World of DTC Marketing
AUGUST 4, 2021
Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product.
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The right balance in DTC: Tv versus digital ads
World of DTC Marketing
MARCH 22, 2021
The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. There is a direct correlation between pharma product website traffic and TV ads for new products.
10 Trends for online health seekers
World of DTC Marketing
OCTOBER 21, 2020
3hree: Pharma websites are still a “brief stop,” but the bounce rates continue to be the highest of any industry. Pharma websites are NOT meeting user needs regarding “reasons to believe” that their product is best for them. Well, established health sites are seeing increases in traffic.
Which PCD Products Are The Best To Start A Pharma Franchise?
Fossil Remedies
JANUARY 19, 2022
We know that the PCD Pharma Franchise business is lucrative and profitable. But do we know which PCD products should we pick so that the maximum profitability is ensured? This blog is an attempt to clarify the concepts about choosing the best products. Points to consider while choosing products. Best-rated products.
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Pharma websites need disruption
World of DTC Marketing
DECEMBER 1, 2020
Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. 4our: Make your website about “wellness,” not just about your product.
The immediate future of DTC
World of DTC Marketing
DECEMBER 28, 2020
Let’s be clear about pharma product websites. In short, online health seekers aren’t finding compelling reasons to ask for your product on your website. It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me.
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RFID: The future of smart labelling?
Pharmaceutical Technology
MARCH 22, 2023
She continues: “Whether a vendor has a cloud-based registry, system, or database, it’s crucial that pharmaceutical companies who pre-tag for RFID systems use accepted, recognized global standards to encode drug data so products can be read by any system, just like the GS1 barcodes that are on every pharmaceutical product today.”
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It’s time to rethink the pharma website
World of DTC Marketing
NOVEMBER 17, 2020
Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. What is the ROI of Engagement? But what does that mean?
How agencies can help pharma DTC
World of DTC Marketing
FEBRUARY 3, 2022
2wo: The pharma product website is a living entity. Content that’s not being read needs to be removed and added as the noise around your product increases. What do they think about competitors’ products? Pharma markers are still spending way too much money on paid search that has terrible metrics.
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Uniqueness if pharma DTC
World of DTC Marketing
JUNE 20, 2022
Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.
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Teva UK partners Closed Loop on personalised medicine
pharmaphorum
MARCH 27, 2024
Teva UK has joined forces with techbio company Closed Loop Medicine to develop digital companions for pharma products that could provide personalised medicine
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Pipelinepharma marketplace records quadruple growth over a single year
Pharma Mirror
MARCH 31, 2022
The leading European pharmaceutical marketplace now hosts more than 85 000 CTD dossiers for finished dosage formulation products. Compared to 19 600 products at the start of 2021, the product offering has increased fourfold over a single year. While quantity is sometimes a quality in itself, our product listings are curated by.
Pharma websites tracking visitors
World of DTC Marketing
APRIL 29, 2021
How do you think patients feel when they are served ads due to visiting a pharma product website? Pharma needs to reassure the public that they are NOT being tracked when someone comes to their website. On the other hand, BMSs Opdivo sight doesn’t;t allow Facebook tracking.
Brazil: untapped market for big pharma manufacturing
Pharmaceutical Technology
AUGUST 30, 2022
SUS provides full, free and universal access to healthcare for the country's entire population (215 million), which spends around 10% of its gross domestic product (GDP) on healthcare. Only a limited number of international pharma companies, however, operate manufacturing sites in the country.
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DoKaSch Temperature Solutions opens new service station in India
Pharma Mirror
SEPTEMBER 2, 2021
Strategically, the Hyderabad Airport location is a very important network station for the global supply of lifesaving medicines given Hyderabad’s status as a major pharma production and export hub. With the new location in India, DoKaSch strengthens its network in the region and globally.
Unfair balance
World of DTC Marketing
OCTOBER 29, 2020
I just finished an analysis of a pharma clients website using their analytics. Rather than just report the numbers my report “tells a story” that managers can use to justify changes to the product website. When online health seekers come to a pharma product website they want to know “what’s in it for me?”
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DTC marketers disconnect from digital marketing
World of DTC Marketing
OCTOBER 9, 2020
HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.
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Dear FDA: WTF?
World of DTC Marketing
MARCH 18, 2021
Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product. The FDA’s scientists don’t understand marketing because marketing is not a science.
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Ten pharma digital marketing facts
World of DTC Marketing
JULY 29, 2020
QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 1ne: There is a direct correlation between time on site and asking for/about your product. 2wo: The biggest reason for pharma product high bounce rates is bad homepage design.
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Is DTC effective?
World of DTC Marketing
DECEMBER 23, 2020
I’ve seen and researched cases where some products have really benefitted from DTC while others have not. What happens when someone is interested in a new DTC product? But is this really true across all DTC? The debate around the effectiveness of DTC is still very active. Today it’s a multichannel approach.
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FDA Finalizes the Definitions of “Suspect and Illegitimate” Pharma Products
Pharmaceutical Commerce
MARCH 17, 2023
Industry is still scrambling to handle clerical errors of DSCSA transactions.
Frequency on pharma TV too high
World of DTC Marketing
FEBRUARY 24, 2022
You can see this in your website metrics that tend to drop once the newness of your product wears away. 3hree: They believe people see a TV ad for a pharma product and ask their doctor for it. So why do DTC marketers keep running the same spots again and again? 1ne: They’re inexperienced.
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The Future of Pharma Production, Manufacturing and Packaging
Drug Discovery Today
APRIL 14, 2023
Through a series of exclusive interviews and a survey of industry insiders, Connect in Pharma names the top pharmaceutical and manufacturing-related trends of 2023
Misinformation and confusion: Online health seekers
World of DTC Marketing
NOVEMBER 4, 2020
Pharma product websites need to be a LOT better job of sharing resources. Why more websites don’t encourage thought leaders to write medical content for product websites is hard to understand, but then online health seekers are getting lost online. PRNewsfoto/Weber Shandwick).
Leading freeze-drying systems suppliers for the pharmaceutical industry
Pharmaceutical Technology
MARCH 10, 2023
Freeze drying is a crucial technique to prolong the shelf life of pharmaceutical products. Also known as lyophilisation, the technique stabilises and preserves sensitive products such as biologics, and diagnostic kits, in a permanently storable state. The process eliminates the disadvantages of conventional drying methods or freezing.
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Pharma needs to move to digital NOW
World of DTC Marketing
NOVEMBER 12, 2021
Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. 3hree: There is a correlation between bounce rates and the product lifecycle. 2wo: Time on site and pages viewed remain very low.
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Why online marketing is so essential for pharma
World of DTC Marketing
MAY 31, 2022
Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re not.
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Innate Pharma and Takeda sign licence deal to develop ADCs for coeliac disease
Pharmaceutical Technology
APRIL 3, 2023
In addition, Innate will receive royalties on possible net sales of any commercial product to be developed under the licence. The firm is also entitled to receive up to $410m for future development and regulatory and commercial milestones, provided these are attained within the timeline of the deal.
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Personal responsibility in our healthcare
World of DTC Marketing
APRIL 1, 2021
Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?
Online health seekers after the pandemic
World of DTC Marketing
JULY 1, 2021
Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug.
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List of Top 10 Pharma Franchise Companies in India
Fossil Remedies
APRIL 7, 2020
Having headquarters in Ahmadabad, Gujarat, ‘ Fossil Remedies ’ is the top most Pharma franchises company in India with long years of experience.They manufacture and market more than 2800+ Pharma products and indulge in 8 Special divisions. They offer pharma franchise to interested parties. 150+Neoropsycatric Products.
Another reason change is needed at FDA? Fair balance
World of DTC Marketing
JUNE 24, 2021
Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. SUMMARY: Consumers don’t real pay attention to fair balance in TV ads. That’s pretty telling.
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Getting an Rx does not address health problems
World of DTC Marketing
JULY 5, 2022
billion annually in healthcare and productivity losses. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise. Lack of exercise costs the world $67.5 billion and 5 million lives annually.
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America’s healthcare costs are in deep crisis
World of DTC Marketing
MARCH 8, 2021
A car manufacturer should not overpay for care any more than it overpays for steel” What is Pharma’s responsibility? The FDA could require all pharma product websites to add general health prevention information and links to credible online health information. Aye, that’s the question!
Pharma’s horrible website metrics
World of DTC Marketing
FEBRUARY 5, 2021
Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. The other issue that pharma tends to ignore is website optimization. Click-stream analytics consistently show that people will go to sites like WebMD in addition to pharma product sites. Work with your digital agency.
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It’s time to get back to basics in DTC marketing
World of DTC Marketing
OCTOBER 26, 2021
Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. I typically attack this with the following: 1ne : The most important metric of any pharma website is not visitors; it’s time and pages viewed, better known as engagement.
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How much to spend on DTC TV
World of DTC Marketing
FEBRUARY 17, 2021
” It’s important to understand that no formula can be applied across all health conditions and products. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. In all likelihood, your audience is going to go online.
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Reason behind the growth of PCD Pharma Franchise in India
Fossil Remedies
MARCH 29, 2022
Another important reason behind the popularity of a PCD Pharma franchise business is a higher profit margin. As the demand for pharma products shows a surge, there is always a big scope for higher profit. Products, where the gap between the MRP and purchasing price is big, the profit margin is further high.
Are healthcare agencies really this clueless?
World of DTC Marketing
JANUARY 6, 2021
There was essentially no mention of the first patient touchpoint; product websites. This is unacceptable, and one reason why bounce rates of pharma product websites remain so high. Are there changes coming to healthcare?
API landscape in 2022: Drivers and solutions for small molecules
Pharmaceutical Technology
SEPTEMBER 15, 2022
According to Bertram, current insecurities in the supply chain and milling are both drivers, and a lot of API production is also moving from Asia back into Europe. This adds to costs and places higher demands on PPE due to risks of exposure: “Production is more costly. This adds costs and time to the processes involved.
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What Are The Reasons Of Popularization And Future Aspects Of Pharma Franchise Business?
Fossil Remedies
SEPTEMBER 20, 2019
What is pharma franchise business? Pharma franchise is an agreement between the franchiser and franchisee. From the production control, quality control, and marketing; the firm holder is responsible for handling all business operations of the franchise business. How to launch a pharma franchise business.
Pharmaceutical processing: Why the industry is turning to turnkey
Pharmaceutical Technology
OCTOBER 6, 2022
Roy Housh, commercial director at expert milling company Frewitt, says factors driving the move to turnkey end-to-end solutions, include safety (due to toxicity of ingredients requiring elevated levels of containment) and products’ complex sensitivities, such as temperature and humidity. Protecting product characteristics.
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