World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. Online research is used to evaluate new prescription drugs. What happens when someone is interested in a new DTC product? The FDA can be myopic when researching how consumers view and react to DTC.

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Doctor Doctors Drugs Production 249

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

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Doctors Doctor Drugs Research 217

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

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Pharmaceutical Technology

AUGUST 30, 2022

SUS provides full, free and universal access to healthcare for the country's entire population (215 million), which spends around 10% of its gross domestic product (GDP) on healthcare. Only a limited number of international pharma companies, however, operate manufacturing sites in the country.

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World of DTC Marketing

OCTOBER 29, 2020

I just finished an analysis of a pharma clients website using their analytics. Rather than just report the numbers my report “tells a story” that managers can use to justify changes to the product website. When online health seekers come to a pharma product website they want to know “what’s in it for me?”

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World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 1ne: There is a direct correlation between time on site and asking for/about your product. 2wo: The biggest reason for pharma product high bounce rates is bad homepage design.

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Pharmaceutical Technology

AUGUST 12, 2022

And while the gloomiest predictions around medicine shortages do not appear to have come to pass, shortfalls in drugs like HRT products have been partially attributed to Brexit. One looming issue for the pharma industry is the upcoming December 2022 deadline around batch testing. Changes to batch testing requirements.

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World of DTC Marketing

NOVEMBER 4, 2020

However, motivation is increased when we are to research a topic regarding our own health condition or symptoms. Pharma product websites need to be a LOT better job of sharing resources. Facebook is too big and powerful to brush off their responsibility to users. PRNewsfoto/Weber Shandwick).

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Pharma Production Production Research 181

Pharmaceutical Technology

APRIL 3, 2023

Innate Pharma has signed an exclusive licence agreement with Takeda to enable research and development of antibody drug conjugates (ADCs) against an undisclosed target, primarily focusing on coeliac disease. In addition, Innate will receive royalties on possible net sales of any commercial product to be developed under the licence.

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Pharmaceutical Technology

MARCH 10, 2023

Freeze drying is a crucial technique to prolong the shelf life of pharmaceutical products. Also known as lyophilisation, the technique stabilises and preserves sensitive products such as biologics, and diagnostic kits, in a permanently storable state. The process eliminates the disadvantages of conventional drying methods or freezing.

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World of DTC Marketing

NOVEMBER 12, 2021

Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. 3hree: There is a correlation between bounce rates and the product lifecycle. 2wo: Time on site and pages viewed remain very low.

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World of DTC Marketing

FEBRUARY 17, 2021

” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?

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World of DTC Marketing

OCTOBER 26, 2021

I decided to research why this is happening at a client’s request, and I found two reasons. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. First, people have been putting off going.

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World of DTC Marketing

FEBRUARY 5, 2021

Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. The other issue that pharma tends to ignore is website optimization. Simultaneously, some pages are needed for legal and compliance reasons; other content is put there on a hunch rather than usability studies and other research.

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Branding Pharma Production Compliance Production 187

Pharmaceutical Technology

SEPTEMBER 15, 2022

Research by GlobalData (Contract Small Molecule API Manufacturing Industry by the Numbers – 2021 Edition) shows that containment facilities are in high demand as the use of cytotoxic drugs continues to grow. This adds to costs and places higher demands on PPE due to risks of exposure: “Production is more costly. Finding solutions.

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Pharmaceutical Technology

OCTOBER 6, 2022

But despite this surge in demand, research from GlobalData shows that many CMOs have decreased in-house, non-containment, small molecule manufacturing. The processes and subsequent installation must be adapted to the product,” says Housh. Pharma products cannot be modified to adapt to a standardised equipment setup.

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Engineer Containment Production Manufacturing 130

World of DTC Marketing

FEBRUARY 9, 2021

Here are what I found in over two years of research with online health seekers. In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.” They decide if your site addresses their questions after looking at 1.24

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Drugs Pharma Production Doctor Doctors 180

Pharma Marketing Network

DECEMBER 5, 2024

At its core, a marketing network is a connected system of individuals, organizations, and tools that work together to promote and distribute a product or service. The Importance of Marketing Networks in Pharma Why are marketing networks crucial in pharma? How can pharma companies build HCP networks?

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Marketing Branding Production Pharma Production 52

Fossil Remedies

NOVEMBER 26, 2021

Monopoly PCD Pharma franchise model is a specialized business model where the company provides franchises on a monopoly basis all over the country for marketing and distribution of products. Once you decide the products you want to deal with, you need to pick the location. In fact, it is the most prevalent model.

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Pharmaceutical Technology

MAY 5, 2023

Given these potential vulnerabilities, visibility is essential for organisations seeking to accurately track their products and ensure they are safe to use. Supply chain visibility provides a “single-source-of-truth” regarding a product’s status and supply chain performance. Pharma also plans to invest in AI in the near future.”

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Production Marketing Manufacturing Pharma Production 147

Fossil Remedies

AUGUST 31, 2022

Does it need the fortune to launch a pharma business? The main thing is you should know the different aspects of costs while doing the research about a pharmaceutical company. There are various prerequisites and legal compliances before launching a pharma company. You do not need very large money for pharma business.

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Pharma Companies Licensing Licensing Manufacturing 98

Intouch Solutions

SEPTEMBER 2, 2021

Last month, the Pharmaceutical Research and Manufacturers of America (PhRMA) “updated and enhanced” its voluntary code of ethics regarding appropriate interactions between the drug industry and U.S. healthcare professionals (HCPs) while marketing pharma products, including speaker programs.

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Nurses FDA Approval Pharma Production Production 52

Fossil Remedies

OCTOBER 23, 2019

Do thorough research to understand your competitors. Do the research well and invest in marketing and advertising. The blog explains the process of starting a pharma distribution company and taking it ahead of others. Your business aspirations and budget will determine which path you should choose. Draft a business plan.

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Manufacturing Branding Pharma Companies Pharma Production 67

Fossil Remedies

JULY 15, 2022

The team should put the best effort into manufacturing quality products after thorough research and development. There are pharma experts and manufacturing staff that can channel resources positively to make top-class quality products. Its products will get better trust and support due to custom-made promotional tools.

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Pharma Companies Medicine Packaging Packaging 52

Fossil Remedies

MARCH 27, 2020

With digitization, patients go prepared by doing online research. All these things revolutionize the pharma and healthcare industry. Fossil Remedies is leading manufacturers and marketers of Pharma Products who hold rich expertise as PCD Pharma Franchise Company in Ahmedabad, Gujarat, India.

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Doctors Doctor Pharma Production Marketing 52

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Working in both marketing and advertising campaigns but also market research, strategic planning, workshop facilitation. Is it the scientific researchers? Don (PMN): Great.

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World of DTC Marketing

JUNE 21, 2021

The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Today it’s about using the internet to research prescription drugs, and more and more pharma is being left out of that conversation.

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World of DTC Marketing

FEBRUARY 24, 2021

Researchers found that over nearly two decades, obesity contributed to anywhere from 30% to 53% of new type 2 diabetes diagnoses among middle-aged and older Americans. Is pharma preparing HCPs for the onslaught of potential medical problems, or are they just pitching drugs to treat these conditions? billion savings, which is about 0.2

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Pharma Production Drugs Research Production 200

World of DTC Marketing

JUNE 14, 2021

According to research company Lumen, only 9% of banner ads are even noticed for a second. Most pharma websites have ignored the other tactic of providing links to credible health information online, even if they provide information on a competitor’s brand. Source: Bob Hoffman. The second was information they found online.

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Branding Marketing Pharma Production Doctor 139

World of DTC Marketing

JANUARY 5, 2021

HEY NOW : Cardiovascular disease costs $351 billion annually in health care spending and lost productivity, while diabetes costs $327 billion annually. I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems.

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Doctor Doctors Pharma Production Production 189